USING THE RIGHT INGREDIENTS
The food you feed your pet is the single most important thing for their health. Pets need a wide range of nutrients to maintain healthy body function. For optimal health your pet needs a diet which is nutritionally balanced and palatable.
To achieve the right balance of nutrients pet food manufacturers blend mixtures of ingredients including meat and fish, vegetables, cereals, vitamins and minerals to produce foods that will satisfy the nutritional requirements of your pet. Pet owners who feed a complete commercial pet food can have confidence they are addressing their pet’s nutritional needs.
Over the decades pet food manufacturers have developed the nutritional expertise to ensure they incorporate the latest advances in pet nutrition. Pet food manufacturers produce products in line with the FEDIAF (European Pet Food Industry Federation) Nutrition Guidelines. These guidelines are regularly reviewed by independent nutrition experts throughout Europe and the United States. There is also strict legislation governing what ingredients can be used in the manufacture of pet food. This legislation is laid down by Europe and also applies to imported commercially prepared pet foods.
The broadening knowledge of pet nutrition and food technology has transformed the pet food industry remarkably over the years. It is now widely recognised by the veterinary profession that pets are living longer, healthier lives as a result of improved nutrition.
Characteristics of a satisfactory pet food:
Complete – provides adequate amounts of all the required nutrients
Balanced – the nutrients are present in the correct proportions
Digestible – your pet is able to digest the food and absorb the nutrients
Palatable – appealing enough to be eaten
Safe – free of toxins or anything which could harm a pet

