HAS THE MARKET CHANGED OVER THE YEARS?

Dog food market summary:
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The demand for complete dry dog food has increase by 90% in the last 10 years.
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Sales of dog treats has doubled.
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The amount of moist dog food has declined by around a quarter and mixers by around a half.
Cat food market summary:
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Dry cat food sales have increased by around 80% in the last decade.
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The amount of moist cat food sold has remained fairly constant around the 500-550 £million bracket.
For more information on the pet food market history click on the following:
Twenty years of the pet food market by Volume ('000's tonnes)
Twenty years of the pet food market by Value (£millions)

